SANTOSH LAL. AI-Driven Predictive Analytics for Marketing Campaigns. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2656. Disponível em: http://jier.org/index.php/journal/article/view/2656. Acesso em: 1 mar. 2026.